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Co., Ltd. Fujiya-Senshu
4-7-18 Chuo, Aoba-ku, Sendai City

Raw Materials: Flour, sugar, butter, shortening, eggs, white candy, starch syrup, walnuts, vanilla

Best-Before Date: About 10 days


Hasekura-Yaki" is not well known throughout Japan, but it is a famous sweets (souvenir) in Sendai. But it's one of those sweets that even Sendai people forget about. Still, occasionally (when it's souvenir season), they use TV commercials to remind us.

The name "Hasekura-Yaki" does not refer to the method of baking, but to Tsunenaga Shikura, who came to Rome on the order of Masamune Date. I don't think it's related to this maker, though...

I sniffed it before I ate it and it smelled like a cookie. When you take a bite, you can see the clear white bean jam in your mouth. If you munch on it, it has a moist texture, like white bean jam and cookies melting together, and it tastes quite sweet but elegant. The chewiness of the walnuts, which you can sometimes feel when you bite into it, is an accent. It's a very soft structure, and it's also a very delicate candy that can be crushed if you give it a strong shock. If I were to categorize it as strong, I'd say it's a high-end confectionery.

I like it, but it's a shame it's not sold here and there (small sales force?) . It's usually only sold in the center of Sendai, so it's hard to buy one by car.

I couldn't resist the urge to eat it, so I visited the Fujiya Senshu factory in Aiko, Sendai. It's a quiet place in a narrow residential area on a back street. It was different from the image of a factory with a spacious site, and I faltered for a moment. In the small reception area at the entrance, there was a huge Hasekura-Yaki, which was used for wedding sweets. Of course, I bought a box of regular ones to go home with.

How to make it)
First of all, the Japanese and Western gurumi are mashed well and kneaded into the bean paste of white kidney beans mixed with water candy. Next, knead the butter, eggs, and flour into a whipped cream. This will be the fabric. Then, I wrap the bean jam with the dough, put it in the mold of the example and shape it, and after that, I put a baked eye to it and it is finished. The whole process, almost by hand, as of 2020.
©Japanese Famous Foods , Update:2020/07/06